Search, Performance Max, and remarketing campaigns built around one number: cost per real, qualified lead. No vanity impressions, no wasted clicks on searches that were never going to convert.
Most businesses running Google Ads aren't failing because of budget — they're failing because the account was set up once and never touched again. A campaign built two years ago, on old keyword assumptions, quietly burns money every single day while nobody's watching closely enough to notice. By the time someone finally looks, months of budget have already gone toward clicks that were never going to become customers.
We pull every search term report from the last 90 days to find exactly where budget has been leaking. This becomes the baseline every future decision is measured against.
Week 1Campaigns get rebuilt around actual search intent, not guessed keyword lists. Negative keywords are layered in from day one to eliminate wasted spend.
Weeks 1–2Every ad group gets checked against its landing page. Conversion tracking is rebuilt or verified — this step alone often explains why an account was optimizing toward the wrong outcome for months.
Week 2Bid strategies are picked based on account maturity, not a "default" automated setting. New copy for headlines and descriptions is continually A/B tested.
Weeks 2–4Search term reports are analyzed weekly to ensure no budget leaks. Monthly reports detail exact changes made, reasons why, and testing roadmaps for future campaigns.
Ongoing ProcessAudit of your accounts with wasted money identified — specific list of all the places budget leaked before we intervened.
Campaigns set up right with custom keyword & extensive negative keyword strategy implemented.
Conversion tracking fully verified or rebuilt to track actual qualified leads and sales.
Weekly bid optimization and monthly performance reporting — delivered in plain English, not confusing Excel sheets.
Ad spend is billed directly to Google from your card, separate from the management fee. Full breakdown shared before you sign anything.
An account we took over had been running the same structure for over a year with a cost-per-lead climbing every quarter — broad match keywords, almost no negative list, and conversion tracking counting page views as leads. We rebuilt the structure in two weeks, fixed tracking, and layered in proper negatives. By day 60, cost-per-lead dropped 44% and ROAS reached 3.8x, without increasing budget. Nothing about the offer or audience changed — only the structure and the data behind it did. See our case studies →
More budget on a broken account just means faster wasted spend — increasing budget only makes sense once every rupee is measured correctly.
No hard minimum, but accounts under ~₹30,000/month often lack enough data for meaningful optimization yet.
Early fixes show impact within two weeks; sustained CPL improvement typically takes 30-60 days.
We manage bids daily, but ad spend is billed directly by Google to your own card.
Primarily Search and Performance Max; Display and YouTube added selectively when it makes sense.
Yes — this is one of our most common starting points. Campaign history usually stays intact during the transition.
Some industries do — in those cases, focus shifts toward conversion rate and landing page optimization instead.
Yes, always — the account is under your own Google login, not ours.
See exactly what's wasting your ad budget — before you commit to anything.